MedBridge: Boosting Outcomes and Retention
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MedBridge: Boosting Outcomes and Retention

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Andrew Mickus, CCO and Justin Kowalchuk, CEO & Founder, MedBridgeAndrew Mickus, CCO and Justin Kowalchuk, CEO & Founder, MedBridge
Home Health Care services are looking towards technological innovations to help succeed in a time of changing regulations and reimbursement. With the upcoming shift towards the PDGM reimbursement model and an industry-trend of managed care, organizations need to identify ways to improve outcomes while reducing costs. With this in mind, Justin Kowalchuk, CEO and founder of MedBridge laid the foundation of the company to provide solutions for outcomes-based professional and patient education. Today, MedBridge is redefining the boundaries of home health and home care agencies by addressing the two most essential areas—employee retention and patient outcomes. MedBridge’s high-quality multi-product platform provides engaging professional development for nurses, therapy professionals, and home health aide staff.

MedBridge’s industry-leading education products are designed in partnership with the industry’s best instructors. The courses are delivered via streaming video and include patient demonstrations, animations, and 3D motion graphics. Their program addresses the wide array of home care agencies needs including quality improvement, regulatory compliance, workforce management, and patient experience.

“We provide organizations relevant content to effectively onboard staff to understand nuances of the home care industry,” adds Andrew Mickus, CCO, MedBridge. The company’s platform includes a tool called Knowledge Tracks, which helps organizations build a consistent onboarding program, to attract and retain employees and help promote consistency of care.

With these award-winning products, the company has brought significant improvement in employee retention; in one case, reducing the staff attrition rate of 26 percent of a large home care agency to six percent within 90 days.



MedBridge improves patient outcomes in a highly cost effective and scalable manner with solutions designed for both healthcare professionals as well as patients


In addition, through Knowledge Tracks, organizations are able to easily manage their entire training program, with access to both MedBridge’s engaging and interactive online curriculum as well as their organization’s proprietary content.

“MedBridge improves patient outcomes in a highly cost-effective and scalable manner with solutions designed for both healthcare professionals as well as patients,” indicates Justin Kowalchuk. The world of healthcare is changing—moving away from fee-based service to pay-for-performance, with a focus on patients’ recovery and their level of patient satisfaction.

MedBridge offers patient engagement solutions that incorporate home programming as well as patient education. The company’s home programming platform allows healthcare professionals to focus on improving outcomes, by providing the necessary tools to drive change in patient behavior and improve rehabilitation. Not only can healthcare professionals lead patients to exercise through customized and high-quality video demonstration, the corresponding education allows for increased patient comprehension of the diagnostic reporting, further demonstrating the value of online collaboration. MedBridge’s patient engagement solution elevates outcomes not only through the care provided, but also by the patients’ continued activation, adherence, and satisfaction.

Taking giant strides in the field of reporting and actionable information, MedBridge has also launched a new dashboard for better patient adherence. The company is now headed to ‘close the loop,’ aiming to use outcomes data to assign targeted, specific education to remedy gaps in performance. This will ensure that home care agencies’ staff and patients are leveraging the most influential educational elements to improve outcomes. “This would be an exciting new chapter for us to empirically display our capabilities in improving outcomes on a large scale,” concludes Kowalchuk.