Katherine F. Piette, CEO and Co-Founder of Corstrata, Corstrata TeleWound
In the early days of the pandemic, patients with chronic wounds, ostomies, and ongoing health issues were delayed care due to COVID-19 virus concerns and the availability of overwhelmed health services. One of pandemic’s the positive developments is a renewed focus on the potential of Telehealth as an effective and sustainable solution in addressing many of the critical challenges in providing treatment to non-COVID patients. Recent COVID-19 policy relaxations have reduced many of the barriers to telehealth access and have promoted the use of the technology as a way to deliver acute, chronic, primary, and specialty care. That said, telehealth has been a lifeline for today's chronic wound and ostomy patients to receive a standard of care that is evidence-based and incorporates a variety of outcome measurements with a minimized risk of COVID transmission. Telewoud and teleostomy management provide a sustainable change in the way wound and ostomy patients can be served in transitions to home from acute, chronic, primary, and specialty care settings.
Wounds and ostomies are expensive to manage. Frequent assessment of chronic wounds is essential to ensure appropriate prevention and treatment strategies throughout the healing process. The prompt identification of subtle changes in appearance and character helps guide treatment decisions, with timely closure being a fundamental goal. There is a vast shortage of qualified wound and ostomy care specialists throughout the United States. Furthermore, the lack of wound management expertise is not limited to remote, rural areas but is also prevalent in many urban healthcare settings, including acute care, long-term care (LTC), and even correctional facilities. The chronic wound and ostomy care patient population in need of healthcare management services is increasing at a rate more significant than clinicians' current supply, making this healthcare dilemma even more concerning. Telewound and teleostomy care is a gamechanger; this is where Corstrata is transforming how care is provided to chronic wound and ostomy patients outside traditional, more expensive, institutional settings with its comprehensive and cost-effective solution.
The company's mobile app allows a patient, a caregiver, or an onsite clinician to capture and document the wound's status through images and initiate a live video call with an experienced board-certified wound care clinician. "In many parts of the US, clinicians are still using disposable paper rulers to measure wounds. We offer a wound auto-measurement and analysis tool with the latest imaging software that helps healthcare workers to truly benchmark healing," explains Katherine F. Piette, CEO and Co-founder of Corstrata.
Equipped with live video consultations and 2D imaging technology that produce progressive wound images and accurate measurements—healthcare providers can thoroughly assess and recommend the most effective treatment for optimal outcomes and improve the patient's quality of life at a lower overall cost.
In many parts of the U.S., clinicians are still using disposable paper rulers to measure wounds. We offer an auto-measurement and analysis tool with the latest imaging software that helps healthcare workers truly benchmark healing
"Our app allows us to communicate with the patient and their end-healthcare provider in a very multi-modal way," adds Katherine. Corstrata's cloud-based platform facilitates the wound patient's management as they transition from one care setting to another, often when the patient is most vulnerable to inconsistent, poorly coordinated care. The company's HIPAA compliant technologies facilitate documentation and review to reduce the provider's legal liability. "Corstrata not only focuses on accelerating the healing process but also reducing the associated labor costs. At the end of the day, we're providing improvements in both financial and clinical results," states Katherine.
Corstrata spent several years in early-stage development, bringing the service model and the technology together to address the needs of wound and ostomy patients. Armed with know-how, clinical skills, technology and actual experience working with providers in the home, the company now enters conversations with confidence in its ability to support the health system in safely serve these patients in the home. To orchestrate the delivery of safe and effective care, it is imperative that wound patient healthcare providers evaluate each patient's preferences and needs, monitor wound progress between follow-up visits, and continuously communicate to the experts at the right time. "What differentiates us from other competitors is that we're not bricks and mortar. We can be available anywhere, at anytime to offer critical knowledge and support; our highly-skilled, board-certified wound and ostomy nurses serve in all 50 states in the US," elucidates Katherine. Corstrata helps healthcare providers become centers of excellence for wound care by partnering with them to establish digitally-enabled services and design plan options targeting the wound and ostomy population's specific needs. The company helps offer members Virtual Care Options by setting up a Direct-to-Member wound and ostomy assessment, evidence-based, best practice guidance, advanced wound treat products for accelerating healing, education programs, and healthcare navigation services. Furthermore, its comprehensive solution identifies correlating billing codes and other repeating characteristics of wounds, diabetic ulcers, and ostomy conditions for potential cost savings.
As wound healthcare providers transition from volume-driven FFS reimbursement to value-based care that incentivizes providers to contain costs across the continuum, this model’s success will depend on cost-effective wound management strategies in the post-acute care setting. With the rapid expansion of telehealth services, it will become necessary sooner rather than later for providers to align with the upcoming laws and regulations. "We recognized early in our lifecycle to prepare and address ever-changing federal and state-level compliances issues with confidence. And as such, Corstrata's organizational structure allows its agile platform to deliver the best wound and ostomy care within that compliance structure," concludes Katherine. The company believes their 50 State model affords opportunities for expansion in many ways. Virtual care options only continue to grow, and the expanded State registration allows for transition to self-care models, after acute events have been treated. Direct-to-member models for ongoing wound and ostomy assessment, education programs, and healthcare navigation services become attractive.